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CPA Leaders: Prioritizing the Employee and Client Experience
Join this webinar to:
- Understand the similarities and differences between employee and client experience
- Learn why retention is crucial for CPA firms
- Gain insights on why the future of your firm requires technology

www.aiwyn.ai for more information.

Oct 13, 2022 01:45 PM in Eastern Time (US and Canada)

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Heather Mesquita
Vice President of National Accounts @Aiwyn
Heather Mesquita, Vice President of National Accounts at Aiwyn, manages strategic relationships with the Top 100 firms. Previously, Heather was Senior Director of Strategic Accounts at XCM, with similar roles at Wolters Kluwer and Thomson Reuters. Heather has dedicated the last 15 years of her career to working with public accounting firms on ways to leverage technology to increase efficiency, reduce costs and minimize risk. With a focus on continuous business process improvements, Heather works with firms to provide the optimal client experience and implement the right technology to improve overall financial health and support future growth.
Arianna Campbell
Shareholder & Consultant @Boomer Consulting
Arianna Campbell is a Shareholder & Consultant at Boomer Consulting, Inc., where she helps accounting firms challenge the status quo by leading process improvement initiatives that result in increased profitability and client satisfaction. Arianna is adept at blending concepts from Lean Six Sigma and leadership development to drive innovation and continuous improvement.Arianna facilitates the development and cultivation of future firm leaders in the BoomerLeadership Academy™.She also enjoys the opportunity to share knowledge through regular contributions to the Boomer Bulletin, CPA Practice Advisor andother industry-widepublications, as well as public speaking at industry conferences.She’s been honored several times as oneof CPA Practice Advisor’sTop 25Most Powerful Women in Accounting.